Problem solving is what I love most about photography. Luckily, every job I get is a problem. If it wasn't, I wouldn't have a job. It doesn't matter whether a job is lofty or lowly. My fascination with all of them is overcoming their obstacles.
Whether I'm working with an art director from a national agency or the owner of a small business, my focus is always the same: solve the problem and make my clients happy.
Although every job is different, I have worked through so many different situations that it doesn't take me long to figure out how to solve the problems of any new job. To get a feeling for the broad range of situations I've handled in the past, you might want to click on my site's Portfolio button.
To make sure I understand what it is a client wants photographed and how he or she wants it represented, I like to meet before hand to look at the subject and discuss the project. This enables me to plan the equipment, staff, time frame, etc. required to deliver the best quality images in the shortest amount of time.
The old adage, "Time is Money," is appreciated by everyone. I charge by the hour and my clients pay by the hour, and I believe they appreciate the fact that I show up prepared and organized and work like a dog. My work ethic and the quality images I deliver usually result in repeat business from clients, many of whom I've worked with for over twenty years. For a list of some of the companies I've worked for, click on my site's Clients button.
In the digital world of today, I balance time spent lighting subjects on location with time spent working on their images in Photoshop. This, again, enables me to deliver the best possible images in the shortest amount of time, thereby making my clients happy both with my work and my fee.